Jul 29, 2024 | Baron App | business or product endorsements | Cameo | Cameo for Business | celebrities | consumer protection | disclosures | failed to provide refunds | Federal Trade Commission (“FTC”) Endorsement Guideline violations | Multistate Settlement | paid advertiser disclosure requirements | personalized video messages | settlement resolves a multistate investigation into Cameo’s compliance with state consumer protection statutes and the FTC Endorsement Guidelines | Consumer Protection | Division of Law | Press Release
Attorney General Matthew J. Platkin joined 29 other Attorneys General today in announcing a settlement resolving potential consumer protection and Federal Trade Commission (“FTC”) Endorsement Guideline violations by Baron App, which does business as Cameo, a platform for hiring celebrities to create personalized video messages.