Traffic crash fatalities in 2023 have demonstrated a positive trend, experiencing a noteworthy 9.4% decrease compared to the same period in 2022. Preliminary data highlights a reduction in fatalities among drivers, passengers, and pedestrians involved in motor vehicle crashes this year. Following the upward trajectory in traffic fatalities observed in 2021 and 2022, the decline in 2023 is an encouraging indicator. This positive shift aligns with the ongoing efforts of HTS, which continues to actively promote statewide traffic safety programs.
HTS implemented a three-year highway safety plan for FY 2024-2026 with an emphasis on meaningful community engagement and feedback in its development and implementation. By involving the public HTS aims to foster a sense of partnership and to ensure that diverse perspectives, concerns, and experiences are considered when designing and implementing traffic safety initiatives. By actively engaging the community, HTS was able to gather valuable insights, identify specific local challenges, and tailor funded countermeasures to address the unique needs of different neighborhoods. Moreover, this approach promotes transparency and builds trust between residents and traffic safety partners, which enhances the effectiveness of awareness campaigns, educational programs, and enforcement efforts.
To maximize the reach and impact of HTS’ messaging about the dangers associated with impaired and distracted driving, HTS launched two major public information campaigns and a year-round traffic and weather report safety messaging program. The first campaign focused on the deadly consequences of impaired driving, generating more than 130 million impressions and 33,000-page views to the HTS website. The second, “Memorial” themed campaign was carried out to address New Jersey’s distracted driving problem. Finally, an ongoing program was launched that offers the public traffic safety messaging through digital ads and sponsorship announcements on New Jersey television and radio stations.
HTS partnered with the AAA Clubs of New Jersey, New Jersey Cannabis Regulatory Commission, and the New Jersey Cannabis Trade Association to launch a campaign to educate motorists on the dangers of driving under the influence of cannabis. Educational fliers, in both English and Spanish, were distributed to cannabis dispensaries throughout the state and are being provided to consumers at each point of sale.
