About the Counsel
What Does the Counsel to the Director Do?

The primary responsibility of the Counsel to the Director is to provide legal advice to the Director and to assist the Director in formulating Division policy. Objectives include implementing the statutory objectives set forth in the Alcoholic Beverage Control Act, balancing the interests of each segment of the industry and protecting New Jersey citizens against fraudulent or misleading business activities or practices that foster the immoderate, illegal or irresponsible sale and consumption of alcoholic beverages.

As the primary legal representative of the Division, the Counsel to the Director represents the Division in federal, state and administrative law proceedings and advises the Director concerning appeals filed from actions taken by municipal issuing authorities concerning the issuance, renewal, transfer and disciplining of retail licenses. The Counsel to the Director also reviews ordinances that may be adopted by municipalities to govern the local sales of alcoholic beverages, and advises the Director about the adoption, repeal and amendment of all state regulations as well as the implementation of the ABC law through directives and other forms of administrative decisions.

Call 866-713-8392 to report illegal activity to the Investigative Unit.